meta information (or metadata) about a page, including the title and description. Metadata is one of the first pieces of code that a search engine encounters when it crawls a page. The meta tags tell the search engine what the page is about. That’s why it’s so important that the titles and meta descriptions be accurate and unique within your website. As smart as Google’s ranking algorithm is at figuring out the topic of a webpage, it still needs help with context. Because it can’t read as you or I can.
So the meta information, especially the meta title, is critical for communicating the topic of the page. This, in turn, helps Google understand that the Cork Bicycle shop webpage is a good match for a search query. It’s a common SEO issue: meta tags on a site having duplicate or similar text. This can be especially true on large websites with hundreds or thousands of web pages. And it can happen for a variety of reasons. Meta tags may not be a priority, automation software may be used due to too many web pages, and so on. Regardless of the reason, the same or similar meta tags can cause duplicate content issues within a site.
Again, this type of duplicate content is especially important to fix because meta tags are the first chance at communicating to the search engine what the page is about. Will you suffer a Google penalty because of it? No. Google does not have a duplicate content penalty unless the duplicate content is deceptive. From Google: Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. This usually occurs when sites copy content from other sites and claim it as their own. For duplicate content within a website, though, you can suffer some consequences.