Zunmeitang", a cosmetic appliance company in Hebei, cooperated with NetEase Koala in depth, and launched a wool makeup brush, which was recommended by many Internet celebrities and KOL "Tap Water", and once became a hot item in factory stores. 03 What does factory e-commerce mean to giants? The factory e-commerce model began to be brewed in 2016, and was pushed to the forefront in 2018. By 2019, it has already shown a situation where giants end and a
hundred schools of thought contend. Ali's entry into the game is based on the logic of improving the business ecology, taking all C2M and ODM models. As the strategic defense of the giants, C2M-everyday sms marketing service specials PK Pinduoduo, ODM-Taobao Xinxuan benchmarking NetEase's strict selection, sniping at Beijing and Tokyo. Ali tries to remain a giant from every angle and not be ripped off the throne. For Pinduoduo, the style of play is manifested in huge
traffic, product push, and popular models, and the factory building may be its evolutionary direction and biggest opportunity. The current problem with Pinduoduo is that the business model leads to low gross profit, and profitability is difficult to release in the short term. In the competitive landscape, there is Ali in front of the competition,