the fact that Coca Cola is complying with the regulations of the Commonwealth, refusing to comply with its guidelines regarding the rates derived from the recycling of containers, consisting in which the brand should pay 10 cents to customers who collect the bottles and cans used, depositing them in the authorized containers. The environmental initiative consists of placing a sigads By Opinion STRATEGY March 4, 2013 From the seller's attitude and how to create memorable experiences Tags excites employee experiences customers read later favorites 0 N A memorable experience is one that makes customers leave the store feeling special and unique. A client of a cosmetics firm told us about her visit: "It was the best experience I've had buying cosmetics.
The saleswoman's compliments and advice were sincere and she was able to understand my needs. I felt very comfortable." This client has had a memorable experience because the saleswoman has connected with her with an attitude of closeness, listening Gmail Email List with empathy and valuing her opinions and tastes. This attitude is the key to a memorable experience and complete satisfaction. What do we need to do to achieve an emotional bond that leads to a unique and special experience? We believe that one of the most powerful factors in stimulating purchasing behavior is "finding a friend in the buyer." A friend who advises us honestly deserves to be heard and deserves all our credibility. In addition, a friend gets personally involved and tells us and argues with his personal experiences what he likes. Clients love to be "told personal stories".
A friend smiles at us and transmits positive energy, how can we not follow his advice? Although the "attitude of a friend" is essential to give a tone of closeness and mutual trust to the relationship between the employee and the client, it is necessary to delve deeper into the specific behaviors that great salespeople display. When we analyze what customers who have had excellent experiences tell us, we find that the attitude of sellers in different sectors is very similar. We could define it as an emotionally honest and open attitude to the needs of the client. The seller who has a positive impact is the one who likes to approach the client and talk to him. He is a salesman, welcoming us with an "I like you coming" attitude.